What We Offer ?
ConceptResearch Services
• Advertising and Promotion Research Studies
• Promotion Research
• Film Evaluation Test (FET)
• Media Research
• Pre & post Advertisement tests
• Ad – Hoc
• Readership surveys
• Dip Stick Studies
• Business Intelligence services
• Quantitative Research services
• Qualitative Research & Insights services
• Corporate and Employee research studies
• Corporate Image Studies
• Desk Research services (Secondary Research)
• Product and Packaging research studies
• B2B research studies
• Trade Audit
• Partner Identification
• Industrial Market research studies
• Feasibility studies
• Techno Economic Viability (TEV) Study
• Macro Economic Studies
• Need Assessment
• Potential Estimation
• Market Assessment
• Prognostic Studies
• Due Diligence
• Sourcing Strategy
• Customer satisfaction research studies
• Real time customer tracking
• Real time customer feedback
• Strategic Market Research Studies
• Concept
• Understanding Consumers
• Investigating market
• Developing concept
• Development
• Refining product/ service
• Positioning studies
• Naming studies
• Visual Identity
• Communication
• Packaging studies
• Advertising studies
• Refining communication
• Merchandising studies
• Relationship
• Customer Tracking studies
• Trends
• Redesigning studies
• Brand research studies
• Consearch (Consumer Research)
• Brand name connectivity
• Brand Name & Logo Tests
• Brand image correlation studies
• Brand Assessment Studies
• Brand Profiling studies
• Brand equity studies
• Consumer attitude research
• Diagnostic research (Diagnosing reasons for switchers)
• Purchase behavior studies
• Consumer profiling studies
• Product Test
• Concept Test
• Package Studies
• Market segmentation
• Usage & Attitude Studies
• Track Studies
• Distribution, Channel & Retail Research
• Mystery Shopper Insights (MSI)
• 360’ Consumer Products & Services
• Mystery Testing Services
• Location research studies
• Retail Management Studies
• Retail Audits
• Dealer studies
• Marketing Effectiveness Audit
• Business Opportunity Identification
• Tactical Assistance
• Pricing Research Studies
• Pricing Sensitivity
• Market Intelligence services
• Competitive Research studies (Competitors mapping)
• Multi – Cultural Research
• Election Research
• Opinion Polling
• Political and Social Research
• Rural Market Studies
• Industry structure & competition mapping
• Consumer / Physician Panelist studies ( And more...)
What We Offer ?
Key Data Acquisition Methodologies
• Quantitative Data Acquisition Methodology
• Face to Face Interviews
• Central Location Test (CLT)
• CAPI
• CATI
• CAWI
• Qualitative Data Acquisition Methodology
• In – Depth Interviews
• Focus Group Discussions
• House visits & Observation
• Mystery Audit
• Automotive exercises (Car / Bike clinic)
• Ethnography
• Observations
• Secondary Data Acquisition services