Genesis Global Research is a multidisciplinary research and insights organisation specialising in social, consumer, and corporate studies. We help brands, institutions, and development organisations understand people, markets, and communities through evidence-based research and analytics.
Core Expertise
1. Social Research
Community needs assessment
Education, health, and livelihood studies
CSR impact assessment
Inclusion studies (Women, PwDs, youth)
Behaviour change analysis
Policy-level insights for NGOs, CSR teams, and government bodies
2. Consumer & Market Research
Consumer behaviour & perception studies
Usage & attitude (U&A) studies
Brand tracking surveys
Product testing & concept evaluation
Customer satisfaction (CSAT) & NPS
Competition benchmarking
3. Corporate & Business Research
Employee engagement studies
Workplace culture and diversity research
Stakeholder perception studies
Industry landscape mapping
Market opportunity analysis.
Research Methodologies
Qualitative Research
In-depth interviews (IDIs)
Focus Group Discussions (FGDs)
Ethnographic research
Case studies & narrative research
Mystery audits
Community immersions
Quantitative Research
Large-scale surveys (offline & online)
CATI/CAWI/ CAPI data collection
Baseline–Midline–Endline assessments
Segmentation & profiling studies
Data modelling & statistical analysis
Sectors We Work In
Social Development & CSR
Education
Health & Wellness
Financial Literacy
Rural & Urban Consumer Markets
Retail & FMCG
Technology & Digital Services
Automotive & Mobility
Tourism & Hospitality
Banking & Insurance
Field network in Genesis Global Research
Strong field network across Tier 1, Tier 2 & Tier 3 cities
Expertise in hard-to-reach populations
High-quality data, verified insights
Customised reports with actionable recommendations
Fast turnaround & professional execution
Across India
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